Skills

Seven skills, each with its proof and its tools. The loadout below is every tool I use.

Product strategy

I turn a messy problem into a plan a team can build.

Head PM of StorePulse: about ten products across WooCommerce, Shopify and SaaS, and I make the final product calls.
Took CartPilot from an April 2026 kickoff to three live surfaces and the Shopify App Store in October 2026, with a team of two: me and one developer.
Regrouped about 500 interconnected Dokan settings into 42 clear modules, and designed the new settings UI.
500 into 42Dokan settings into modulesSource Dokan release · 2026-10

Tools GitHub Projects · Notion · ClickUp · Jira

Steady releases across a whole product line, not one hero product.

16 public releases across 7 products between March and November 2026.
16public releases across 7 productsSource Release log · 2026-11-01
Dokan went from 22.6 to 30.9 releases a year (+37%) on the product I managed.
+37%Dokan releases a year, 22.6 to 30.9Source WordPress.org SVN tags · 2026-10
Shipped on two very different stores: WordPress.org reviews a plugin once, the Shopify App Store reviews every update.

Tools GitHub · WordPress.org SVN · Shopify Partners

Measure first, then build, then read the result.

Took StoreGrowth from about 10 installs to nearly 3,000, and gave it a built-in analytics layer in 3.0.
About 10 to nearly 3,000StoreGrowth active installsSource WordPress.org · 2026-11
Added GA4 to Conversion Tracking for WooCommerce, so stores can send sales data to Google Analytics 4.
Grew my own AI finance channel's median YouTube views per post from 57 to 692 in one month.
12xmedian YouTube views per post, 57 to 692Source Zernio analytics · 2026-07-24

Tools GA4 · Microsoft Clarity · Meta Pixel · Klaviyo · Appsero

I know how a store makes money, from first question to vendor payout.

CartPilot is the first weDevs app on the Shopify App Store.
1stweDevs app on the Shopify App StoreSource Shopify App Store · 2026-10-02
Rebuilt Dokan's marketplace money logic end to end: tier based commissions, a multivendor refund pipeline, and coupons reworked to follow the new commission and refund rules. The result is one reporting system that is fair to the marketplace owner, every vendor and the customer.
Shipped the first print on demand integration for multivendor WordPress (Dokan with Printful).

Tools WooCommerce · Shopify · Printful

Working pipelines, not demos.

Shipped two AI products: CartPilot, a live chat and voice sales agent, and TryAura, AI product photos, video and real-time try-on.
A pipeline I wrote turns a PNG design into a live Shopify product: 49 products and 556 variants so far.
49products and 556 variants from the pipelineSource Shopify live read · 2026-10-16
60,290 views on 71 AI-made reels at $0 render cost.
60,290views on 71 AI-made reels at $0 render costSource Zernio analytics · 2026-07-24

Tools Claude Code · n8n · ComfyUI · FFmpeg · Remotion · Python · Gemini

I design the screens myself instead of handing over a document.

Designed every CartPilot screen: the WooCommerce plugin, the SaaS dashboard and the Shopify app.
Redesigned StoreGrowth (3.0) and Texty (2.0) onto one shared StorePulse design, so the line feels like one family.
Designed TryAura's image, video and try-on features, including what happens when the camera is denied or a job fails.

Tools Figma

I own the outcome and pull every function toward it.

Ran CartPilot with a two person core team, me and one developer, from kickoff to three live storefronts. I covered product, design, release management, pricing, Shopify review and support so the developer could stay on the platform.
Head the CartPilot team, reporting to the CTO, and work with marketing, design and support across the StorePulse line.
Publish and maintain the Shopify app myself, including App Store review and Shopify support.

Tools Slack · GitHub · Notion