Chapter 2
Projects
8 products: the StorePulse line, Dokan and my own.
StorePulse, the commerce brand I run at weDevs
StorePulse is weDevs' family of commerce products: WooCommerce plugins, Shopify apps and a SaaS platform that help online stores sell more. I am head PM of the whole line. I decide what each product does next, write the specs, plan the releases and work with engineering, design, marketing and support to ship them.
What makes it work is rhythm. Every product in the line ships on a steady cadence instead of one flagship getting all the attention. In 2026 the line put out two brand new plugins on WordPress.org, took weDevs onto the Shopify App Store for the first time, and rebuilt the older plugins onto one shared design so they look and feel like one family.
16public releases across 7 products, Mar to Nov 2026
2new plugins on WordPress.org in 2026 (CartPilot, TryAura)
1stweDevs app on the Shopify App Store (CartPilot)
59,050+combined active installs across the plugins I manage (scope)
StorePulse
CartPilotFlagshipAI sales agent for online stores, chat and voice, live on three surfaces1stweDevs app on the Shopify App Store
TryAuraAI product photography, video and virtual try-on for WooCommerce, on the merchant's own Gemini key2026released on WordPress.org
StoreGrowthWooCommerce sales booster taken from about 10 installs to nearly 3,000, now at 3.0 with an analytics layerAbout 10 to nearly 3,000active installs since I took it over
TextySMS notifications for WordPress, WooCommerce and Dokan; redesigned in 2.0 with a Pro tierSep 2026Texty Pro launched, its first paid tier- CartPulseAbandoned cart recovery for WooCommerce, now on automation rulesSep 2026automation rules shipped
Conversion Tracking for WooCommerceAd and analytics tracking plugin; added GA4 as a destination in Oct 2026Oct 2026GA4 integration shipped (PRs #73 and #74)
